The most convincing overall concept was presented jointly by SAP and projekt0708 on the basis of SAP SuccessFactors Recruiting. As a proof-of-concept, the Munich-based IT service and consulting company projekt0708 had presented an add-on development for SAP SuccessFactors Recruiting based on the SAP Cloud Platform, which allows job prospects to apply for desired positions at dm on a mobile basis without time-consuming registration.
Such an application option with reduced hurdles was one of the most important requirements for the new recruiting system, as Schiborr explains - but not the only one. The catalog of criteria was extensive: The company was looking for a cross-border, company-wide system that would map all existing processes for external and internal applicants and also be scalable for new application processes, e.g., via social media platforms such as Xing or LinkedIn. It was initially to be introduced in the countries of dm's distribution area: Slovakia, Croatia, Germany and Austria. Hucker describes the criteria for the individual stakeholder groups - such as applicants, store managers, and recruiters: "For job prospects, the effort involved in applying should be minimized; information on the geographical location of the advertised jobs is also important here."
The special features of the retail sector include decentralized processes, also in recruiting. It is not uncommon for interested parties to apply in person with their paper-based application documents directly in the dm stores ("walk-in candidates"). These processes in the individual stores also had to be taken into account in the new recruiting system.
The recruiters were to be effectively supported, especially in the pre-selection of applicants.
At the same time, the career website had to be relaunched. In particular, a seamless transition from content pages to vacant positions in the job portal was desired.